Event details
Webinar Description:
Join us as we unpack the key findings from our latest report, Farmers and the Power of Digital Marketing. From how farmers are using digital tools to influence decision-making, to the role of innovation and online behaviours in shaping the future of agriculture, this session will dive into the data and what it means for the sector. Whether you’re a brand, business, or organisation working with farmers, this webinar will give you the insights you need to understand and engage more effectively with the agricultural community.
Webinar attendees will receive exclusive early access to the full report as soon as the discussion concludes.
Panellists
Olivia Skeoch
Head of Commercial Content Solutions, Agri-Works/Agriconnect
With 8 years’ experience in events, content, and marketing – including the past 4 years dedicated to agriculture. She specialises in creating engaging, insight-led content that connects farmers, rural businesses, and industry stakeholders. Olivia has a track record of shaping conferences, publications, and digital campaigns around key industry topics while also highlighting the opportunities and challenges facing agriculture today.
Lizzie Berwick
Co-Owner and Media Director, Threefold Media
Lizzie Berwick is the Co-Owner and Media Director at Threefold Media, an independent media planning and buying agency that specialises in agricultural media. With over a decade of experience in the sector, Lizzie has a deep understanding of the unique needs and challenges within agricultural advertising. Her expertise spans strategic media planning, buying, and delivering tailored media solutions that drive results for clients in the agri-business space. Threefold Media was established in 2003 and has been undertaking regular readership research to understand the media that farmers and decision makers within the agricultural sector really consume.
Tom Wright
Executive Director, Agri-Works
Will Hurrell
Media Director, RDP Communications